Is this program right for me?
Organizations seek out those who combine a unique pairing of skills and knowledge: those who can combine technological abilities with a deep social understanding of how organizations and communities work. This masters program is designed to prepare those who have this vital combination to engage in social data science. If you have a background in data science but need to be able to translate this into social outcomes, or if you have social science knowledge but want to build toward more technical competence, this program is for you. If you are invested in making sure social data is used to help organizations and individuals, and want to be part of building a more ethical and just future using information and communication technologies, you've found the ideal program in which to explore this.
If your aim is to focus solely on polishing the technical aspects of your data science training, or if you are more interested in learning more about social media marketing, there are other programs at ASU and elsewhere that will serve you better. But if you want to be working at the cusp of social data science research and practice, this is the masters program you are looking for.