The minor in public relations and strategic communications, provides students with professional and academic expertise in areas as diverse as persuasion and campaign communications, public relations, crisis communications, special-events planning, marketing, and professional writing and editing.
Learn how to promote events, write press releases and design social media campaigns with this minor. You will have the skills necessary to engage in strategic communication and public relations for organizations, nonprofits and community groups.
The minor program in public relations and strategic communications provides students with professional and academic expertise in areas as diverse as persuasion and campaign communications, public relations, crisis communications, special-events planning, marketing, and professional writing and editing. Additionally, students refine the presentation skills needed for public and community relations.
At A Glance
All students are required to meet general university admission requirements:
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The minor consists of 18 credit hours of upper-division course work, including nine credit hours of required course work and nine credit hours of electives. All students are required to complete a minimum of six upper-division credit hours offered by the School of Social and Behavioral Sciences.
Required core courses: (9 credit hours; choose three courses)
COM 319 Persuasion and Social Influence, SB (3)
COM 320 Communication and Consumerism, SB (3)
COM 353 Professional Communication (3)
COM 454 Rhetorical and Critical Approaches to Public Relations (3)
Elective courses: (9 credit hours; choose three courses)
COM 259: Communication in Business and the Professions (3)
COM 400 Communication in Professions, HU, C (3)
COM 414 Crisis Communication (3)
COM 429 Semiotics and Visual Communication (3)
COM 450 Theory and Research in Organizational Communication, SB (3)
COM 457 New Media (3)
COM 459 Theory and Methods of Social Media Networks (3)
COM 484 Internship*
ENG 301 Writing for Professions, L (3)
ENG 311 Persuasive Writing, L (3)
ENG 410 Writing for Publication (3)
ASB 374/POS 374/SBS 374/SOC 374 Cultures and Politics of the Internet (3)
or any unused courses from the "required core courses" list above
*See SBS academic advisor for additional information.
Depending upon a student's undergraduate program of study, prerequisite courses may be needed in order to complete the requirements of this minor.
GPA Requirement: None
Incompatible Majors: None
Other Enrollment Requirements: None
The minor in public relations and strategic communications is open to all ASU undergraduate majors.
Current ASU undergraduate students may pursue a minor and have it recognized on their ASU transcript at graduation. Students interested in pursuing a minor should consult their academic advisor to declare the minor and to ensure that an appropriate set of courses is taken. Minor requirements appear on the degree audit once the minor is added. Certain major and minor combinations may be deemed inappropriate by the college or department of either the major program or the minor. Courses taken for the minor may not count toward both the major and the minor. Students should contact their academic advisor for more information.
The minor program in public relations and strategic communication helps prepare students for diverse opportunities in business, government, industry, professional sports, politics, writing and editing, and public relations.
Students who complete this degree program may be prepared for the following careers. Advanced degrees or certifications may be required for academic or clinical positions. Career examples include but are not limited to:
|Communications Teachers, Postsecondary||10%||$66,510|
|Market Research Analysts and Marketing Specialists||23.2%||$63,230|
|Advertising and Promotions Managers||5.5%||$106,130|
|Public Relations and Fundraising Managers||10.4%||$111,280|
|Public Relations Specialists||8.8%||$59,300|
|Risk Management Specialists||9.6%||$69,520|
|Agents and Business Managers of Artists, Performers, and Athletes||4.7%||$64,940|
* Data obtained from the Occupational Information Network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).
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